The music business is one of the most difficult businesses to get into and I’m right there with all of you. However, if this is something that you really love doing then do it to the fullest! I think the main problem that people face with this business is thinking that the only way to be successful is to be a rich and famous artist. I’m here to tell you right now, that’s not the case at all.
If you could at least make a living from doing what you love, wouldn’t that be worth it in and of itself? Being an artist means that you’re doing something that you are passionate about, period. There’s a lot money to be had besides what you see on television; such as show money, parties, online distribution, and so much more.
Don’t Chase The Dollar Sign
That’s right, I said it! You should not chase the dollar sign and measure the amount of success you’re having with the amount of money you are making. Instead, you should be thinking along the lines of putting good content out consistently and putting listeners before yourself. After a while, people will start to realize that you’re not just another person putting your hand out begging for money, that you’re whole mission is to provide them with the best music possible; in turn they’ll be more than willing to open up their wallets to you.
Networking/Socializing Instead of Advertising
Imagine how it would feel if you went onto your favorite artist’s Facebook, sent them a nice message, and they actually sent a message back that was well thought and weren’t advertising. You’d feel real good right? Well that’s not something that your favorite artist can provide, but you can right? I’ve sent local artists messages of encouragement only to get them telling me to “check out” their latest single. Obviously I know about their latest single or I wouldn’t be sending them an encouraging message right? Unless you have some awesome connections, which I’m guessing you probably don’t, then you’re going to need to be genuine with other artists and listeners to get their loyalty to your brand(you).
Start A Blog
Sure having a Facebook, YouTube, and twitter is nice; but how about starting your own site where fans can read all about their favorite artist? All famous artists have their own blogs, but more than likely they never post on it; they have other people to do that for them. You can write posts every time you make a move with your career as an artist. Maybe you had a crazy day in the studio, maybe you just went to a show, maybe your baby just said their first word; anything!
The more posts you write, the more Google’s going to start sending people to your website. That way, you don’t have to rely on hustling your way to a career as an artist, you’ll have people coming to YOU. Just like anything though, you have to really enjoy it. Expect to see your starting year with very minimal traffic, but like I said; don’t chase the dollar sign.
I just gave you guys a lot of advice to work with, and I’m actually just starting to apply these things to my life. Things can only go up from here though right?